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Evaluate ingredients and composition: Do they have the potential to cause harm?
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We do the research so you can find trusted products for your health and wellness.
Healthline’s dietitians looked at 12 of the most popular personalized vitamin services on the market, and only five services ultimately passed our dietitians’ review and our internal vetting process.
Vitamin subscription services take the guesswork out of vitamin purchases by offering suggestions based on questionnaires or blood testing.
These companies also automatically ship monthly refills so that you never run out. Some even package your daily vitamins in individual envelopes, making grabbing your day’s supply easy without opening multiple vitamin bottles.
Read on for our picks of the best personalized vitamins.
Disclaimer: Some products below were provided to Healthline testers for free. However, our reviews are ours and have not been reviewed, approved, or endorsed by the supplement manufacturers.
A note on price
Most of the services below require you to sign up for recurring monthly shipments, and each product typically contains 30 servings.
Therefore, the monthly cost of a service depends on the product(s) you select and the total number of products you choose to receive each month.
Unlike many other subscription services, vitamin subscriptions generally do not charge separate membership or subscription fees.
Know that a personalized vitamin service isn’t always appropriate, and most people do not need to take multiple supplements, especially if you eat a well-rounded diet.
Unless you have a need you’ve discussed with your dietitian or other trusted healthcare professional, you might consider something more straightforward. Ritual is one brand that does a solid job of curating bioavailable ingredients by age and sex. Thorne is a well-tested brand that makes a variety of supplements with high quality ingredients.
We determined the best personalized vitamins and vitamin subscription services using the following criteria:
Quality: Are the supplements made from high quality ingredients and free of artificial additives such as colors and preservatives? Are the products third-party tested, or do they undergo testing at multiple manufacturing stages?
Selection: Does the service offer many products to meet most people’s needs?
Individualization: Does the company provide recommendations based on a health assessment or test and allow you to add or remove products as you see fit?
Helpfulness: Does the service provide evidence-based information about the supplements it recommends or access to health professionals, such as doctors or registered dietitians (RDs), for paying members?
Compliance with FDA guidelines: The brands on our list adhere to allowable health claims and labeling requirements per FDA regulations. They also manufacture products in facilities that adhere to the current CGMPs established by the FDA.
Hands-on testing: Healthline editors and writers tested several services to see whether each was seamless from signup to delivery. We also paid attention to how easy the supplements were to take and whether there were any side effects.
Vetting: The brands on our list have been vetted to ensure that they align with Healthline’s brand integrity standards and approach to well-being. You can read more about our vetting process.
When choosing a vitamin subscription service, there are several factors to consider, such as the type of personalization offered, access to health professionals, cost, and brand reputation.
What type of personalization are you looking for?
If you’d rather pick and choose the supplements you want, a service such as Ritual may work best.
However, choose a service that uses a personalized vitamins quiz or blood testing if you want recommendations based on your health needs. Some services, such as VitaminLab, can provide a truly personalized vitamin plan based on blood and DNA tests that you upload. VitaminLab customers can also purchase vitamins based on an online self-assessment.
Do you want access to health professionals?
Several companies, including HUM Nutrition, offer access to health professionals, such as dietitians, for questions and supplement guidance.
What’s your budget?
Vitamin subscription services can cost $25 to $100 or more monthly.
Is the brand known for making high quality products?
Finally, ensure that your vitamin subscription service is reputable and transparent. This means the company’s products are manufactured in facilities that adhere to the CGMPs.
Because the FDA doesn’t regulate dietary supplements the same way it does pharmaceuticals, it’s also a good idea to choose third-party tested supplements to verify that the contents of the bottle match what is listed on the label.
Whether a personalized vitamin service is worth it depends on the service and whether you value its convenience.
These services can be particularly beneficial for people who are unsure which supplements to take and who regularly forget to reorder them.
Some services offer additional features, such as access to a dietitian, that may make them worth a slightly higher cost.
Research from 2024 looked at personalized nutrition approaches. It suggests that personalized nutrition advice based on current lifestyle, biological characteristics, and more, may be superior to generalized or standardized nutrition advice in helping improve diet quality and metabolic health. However, more research is needed.
Plus, these services are typically more expensive than buying supplements from a local or online pharmacy.
Additionally, the health quizzes that many personalized vitamin companies use are not a substitute for a thorough medical review by a healthcare professional. Personalized vitamin quizzes may recommend more supplements than you need.
Before clicking the subscribe button, sharing your supplement recommendations with a trusted healthcare professional, such as a doctor or dietitian, is best.
A note on personalized vitamins
All of the subscription services above offer personalized vitamins and customized supplement recommendations based on the results of a health screening or questionnaire.
However, companies may not disclose these products’ exact ingredients or amounts. So, you should be especially careful when choosing reputable companies to buy personalized vitamins.
The brands above are all very transparent about their supplements and ingredients. While they may offer individualized recommendations and personal vitamin packs, their supplements disclose ingredients and vital information.
Personalized vitamins like Vous Vitamins works a bit differently than other custom vitamin services and builds one tailored multivitamins versus a vitamin pack with multiple capsules. This costs $30 a month billed every 3 months if you subscribe.
Most people don’t need a comprehensive, personalized vitamin regimen. It can be beneficial if you’re looking to fill gaps in your diet or have specific issues you’re hoping to address, such as low energy or trouble sleeping.
However, it’s important to discuss these issues with a trusted, qualified healthcare professional to make sure there’s not a different underlying cause for your symptoms.
Most people can meet their nutritional needs by following a healthy diet.
However, vitamins can be beneficial in some cases, especially for people with certain health conditions or restrictive diets.
Your doctor or dietitian can help determine whether you may benefit from adding vitamins or other supplements to your routine.
Personalized supplements provide the same vitamins and minerals as regular supplements and are generally safe for most healthy adults when used as directed.
However, mixing medications and dietary supplements can be dangerous because it can affect how your body absorbs and metabolizes medication, so it’s best to check in with your doctor first if you have any underlying health conditions or are taking medications.
And, whenever possible, it’s best to opt for products that have been through third-party testing, which can help ensure safety and quality.
Many vitamin brands provide customized supplement recommendations based on factors such as your age, sex, and health goals.
While not a pack, Vous Vitamin also offers personalized vitamins that are formulated with a unique blend of nutrients tailored to your needs. Persona offers personalized vitamin packs with the ability to add or remove specific vitamins.
Research has found that up to 50% of dietary supplements may contain undisclosed substances, so it’s important to choose a third-party tested product whenever possible. We recommend products tested by organizations such as USP, NSF International, and ConsumerLab.
The #1 vitamin brand depends on individual needs. However, we chose HUM Nutrition as our top choice because of its variety of products, third-party testing, and access to registered dietitians.
Learn more about how to choose supplements by reading these articles
Vitamin subscription services are convenient for choosing and purchasing vitamins and supplements. Many offer helpful recommendations based on individual health assessments.
It’s also easier to remember to take your vitamins when they arrive at your door each month—some of them even come in dated daily packs.
The most important factors to consider are the trustworthiness of the company and the quality of its products.
The personalized vitamin subscription services featured here are a great starting point in your search. They offer monthly vitamins and supplements for several unique needs and budgets.
How we reviewed this article:
Healthline has strict sourcing guidelines and relies on peer-reviewed studies, academic research institutions, and medical journals and associations. We only use quality, credible sources to ensure content accuracy and integrity. You can learn more about how we ensure our content is accurate and current by reading our editorial policy.
